About Services Case Studies Contact
EN FR PT

GTM Architect

GTM ARCHITECT.
BRAND STRATEGIST.
GROWTH DRIVER.

Applying a proven formula forged in branding, sales, and entrepreneurship. I optimize every touchpoint and lead your internal teams to accelerate outbound results.

THE PROPRIETARY
FORMULA.

Growth isn't just about calling more people. It's about the intersection of Data, Brand, and Execution. I bring a unique formula forged through years of experience in branding, communication, and sales entrepreneurship.

My approach maps every client interaction to deliver an optimal experience. Whether maximizing your existing internal resources or defining the perfect profile to hire elite talent, I build the engine that drives your revenue.

Brand Experience

Optimizing touchpoints to build trust before the sale.

Commercial Intel

Data-driven outbound targeting & execution.

The 5W2H Framework

WHY (The Goal)

Accelerate results via Brand-Led Growth & Outbound.

WHO

B2B Tech Startups & Scale-ups (Seed to Series B)

WHAT

Fractional GTM & Commercial Intelligence Lead

WHERE

Global Expansion (US, Europe, LatAm)

WHEN

Immediate Impact (vs. 6mo hiring cycle)

HOW

Optimizing Resources & Mapping Interactions

HOW MUCH

High-Level Expertise @ Fractional Cost

What I Do

INTELLIGENT GROWTH
& BRAND IMPACT

GTM & Outbound Strategy

Design and implementation of comprehensive outbound sales engines. I define your ICP, craft value props, and build multi-touch campaigns.

  • Playbook Creation
  • Lead Qualification Criteria
  • Cadence Scripts
  • Pipeline Growth Plans

GTM Leadership & Team Building

I manage your existing internal resources to perform at elite levels or help you hire the right talent to build a self-sustaining engine.

  • Upskilling Internal Teams
  • Hiring & Org Design
  • Performance Management
  • Sales Enablement

Brand & Experience Design

Mapping interactions to deliver an optimal experience. I ensure your brand message is consistent and compelling at every prospect touchpoint.

  • Customer Journey Mapping
  • Touchpoint Optimization
  • Brand-Sales Alignment
  • Communication Strategy

Commercial Intelligence

Using data to drive decisions. Optimizing the tech stack and funnel metrics to ensure processes are built for scale and visibility.

  • CRM & Tech Audit
  • KPI Dashboards
  • Lead Scoring Models
  • Market Analysis

International Expansion

Orchestrating market entry for new regions. Whether launching in Europe, US, or LatAm, I adapt the playbook to local nuances.

  • Market Entry Strategy
  • Localization
  • Partnership Outreach
  • Regional Sales Plans
15% Vol. Increase (Payoneer)
10y+ Global Experience
20+ Enterprise Deals Achieved

Why Fractional?

A full-time CRO search takes 6+ months and costs $250k+. I start delivering strategy and pipeline in weeks, at a fraction of the cost.

  • Speed & Impact: Immediate strategic guidance.
  • Cost Efficiency: Senior expertise without full-time overhead.
  • Flexibility: Scale engagement up or down based on needs.
  • Low Risk: Validate new markets before big hiring commitments.

Ideal For

Seed to Series B Tech
Scale-Ups & SMBs
New Market Entrants
New GTM Projects or PMF Achievement

Proven Results

EBANX

Fintech Unicorn

Outbound Transformation

Co-led a major overhaul of the outbound sales strategy. Designed new SDR/BDR structures, implemented pipeline processes, and built the "EBANX Academy" enablement program.

Outcome

Double-digit growth in new merchant acquisitions & improved win rates on enterprise deals.

Payoneer

Global Payments

Brazil Market Expansion

Served as effective Country GTM Lead. Localized product UX, spearheaded educational content campaigns, and orchestrated major event presence.

Outcome

15% increase in transaction volume.

Pipefy

Workflow Automation

Vertical Growth Strategy

As Head of Commercial Intelligence, analyzed ICP data to pivot from a horizontal offering to a vertical strategy after 10 years.

Outcome

From 0 USD to $1MM vertical revenue in less than a year (40% growth YoY). $50M+ projection over 3 years.

READY TO
SCALE?

Let's discuss how I can help your organization achieve its revenue goals with a flexible, high-impact engagement.

© Bruno Seixas. All Rights Reserved.